...“Wine & Beer World” being a more appropriate name for this new authoritative entity and not too far from the original name to alienate the existing customers. The exterior and interior of the store, some 15,000sq ft, was simply designed along hypermarket lines, economic and flexible, to cope with the massive demand swings that occurred throughout the year. In their first year of trading the stores quadrupled their turnover, a success story that speaks for itself. Strategic Retail Design’s integration of the Majestic brand strength into a new large scale format enabled us to provide a powerful new force in the French wine marketplace and strong local competition for Tesco and Sainsbury.
…they looked to Strategic Retail Design to evaluate the business and recommend a suitable design approach
