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Name and brand creation, strategy and repositioning Wine & Beer World with a budget refurbishment and European project management

Developing a new wine hypermarket and rebranding in France – When Strategic Retail Design’s client ‘Majestic Wine’ bought ‘The Wine & Beer Company’ a business having several large format retail outlets addressing the “Booze cruise” market, they looked to Strategic Retail Design to evaluate the business and recommend a suitable design approach. This was to address both the newly acquired brand as well as the design of the stores.

Strategic Retail Design’s Design strategy - indicated that it was imperative to integrate the Majestic brand values into the new business to entice the large existing Majestic customer base into the stores and re-branded the new business...