Strategy and repositioning STA Travel as a budget refurbishment project

Creating a world travel flagship – With nearly 30 years experience in the travel industry, friendly, well traveled branch staff, having first hand knowledge of hundreds of far-flung places across the globe, give advice and inspiration to the independent traveller. They lead their customers to amazing sights off-the-beaten-track, and ably demonstrate the best ways to get around without needing to pick up a guide book.

Strategic Retail Design’s approach to store design - We designed STA’s flagship store in the heart of London to appeal to a wider market than the original name: “Student Travel Australia” implied. This involved an extremely large globe for would-be travelers to spin and trace their routes on, as well as a cartographically inspired floor, purpose designed furniture and wall features using innovative...