Taking this shoe fashion brand leader into the outlet retail market – SoleTrader needed a way to keep their high street shops at the forefront of footwear fashion so asked Strategic Retail Design to design an outlet centre shop to offer fantastic value for last season’s fashion shoes. The shops had to carry the fashion ethos of SoleTrader but expressed in a very modest and obviously “factory outlet” way.
Creating a fashion led value for money offer - The creative designers at Strategic Retail Design employed the traditional system of having the shoe stock in boxes all round the walls so the customer could see the depth of stock and the brands now being more prominently displayed on the boxes. This was a point of difference because other retailers had abandoned this “old fashioned” method whereas...
