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Brand creation strategy and repositioning for Sole

Nationwide brand development and retail shop design programme - Sole provides a fusion of leading designers, exclusive lines and new innovative labels from around the world. The emergence of Sole offered something special and elite to the discerning customer.

Strategic Retail Design’s strategic approach to the problem - Our partnership with Sole Trader has involved us designing and building stores for the group for over 14 years, developing segmented mainstream brands such as Sole Trader and Sole and optimising Soled Out as a factory outlet concept. The group has utilised our expertise across the range, including retail design, in-store graphics, store layout, signage, customer documentation, strategic retailing consultancy and research. Main aims: To broaden Sole’s market share. To create a separate and more...