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Strategy and repositioning Sekonda for factory outlet shopping

Sekonda brand second to none – Sekonda has been the best selling watch brand in the UK for the past 20 years. The range consists of high quality, attractive watches which are outstanding value for money. Since the brand was launched in 1966, Sekonda has shown the ability to innovate and produce extensions to the brand. Sekonda is committed to producing high quality watches by using top quality movements, strict manufacturing specifications, rigorous testing, quality control and providing a two year guarantee. In order to remain the UK's biggest and best known watch brand.

Bringing the Sekonda brand to the outlet shopping mall - A natural move for Sekonda watches - Strategic Retail Design’s job was to translate this high profile brand into an outlet shopping mall retail format...