Exterior and interior design together with revitalised graphic communication for Rail Europe
Updating and refreshing a well established brand and travel service – Rail Europe moved from their premises in Piccadilly re-situating themselves within the Visit Britain Travel Center in Regent Street London. Strategic Retail Design’s design project was to create an integrated travel centre. This project involved completely re-designing their customer services furniture and complicated international computer booking facilities to provide a secure yet inviting and authoritative travel shop.
Fast moving travel design - In 1938 French Railways acquired a site in Piccadilly. All UK trading was carried out under the FRANCE name and from this site, reporting to Grandes Lignes International (now known as Voyages France Europe Partenaires VFEP) which controls the international...