Brand and logo generation to reposition New York Deli, creating an exciting design for this budget refurbishment project

Invigorating a tired brand and the takeaway market – For a taste of The Big Apple in the heart of Birmingham, try ‘New York Deli’. Choose from an extensive range of deliciously fresh ingredients to eat in or take away.

A low cost design solution from Strategic Retail Design – Strategically for ‘New York Deli’ the existing fast food marketplace was extensively surveyed and from that Strategic Retail Design developed a total retail design package that exploited a stylish authentic ‘New Yorkness’. A new brand and logo were developed together with a sympathetic menu. Countering, food preparation, seating and a powerful interior look completed the picture for this now successful deli retailer.

Name and brand generation to reposition New York Deli, creating an exciting design for this budget refurbishment project