Extending the branding concept – Successful multi brand shoe retailer SoleTrader sought Strategic Retail Design’s help in developing a young men’s fashion store to work beside the shoe shops. They already had a sports shoe sub brand of their own so that was the obvious starting point for the design. However, this was to be a completely new area of business so everything was specially designed from the logo onwards.
A new approach to security – The brands to be featured were chosen to complement the shoe range so were at the upper end of the quality and style spectrum. This made them potential targets for would-be shop lifters so the shop front was designed as a striking element using glass blocks to form a “security zone” where the security system detectors were positioned.Such devices are commonplace and expected but the design...
