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• WORK STAGES
  • 1 Briefing
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  • 3 Development & Administration
• OUR OFFER
  • Brand Development
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Strategy, graphic communication and budget refurbishment for Dr Martens

Airwear is “Pop-Up” wear – With many properties falling empty in these credit crunch times, landlords and retailers, never short on ideas, have discovered the “Pop-Up”. A great way to take a short term advantage of empty premises with a short term let at advantageous rents to showcase your brand or retail business. Dr Martens are the latest brand retailer to produce a Pop-Up stores and Strategic Retail Design are now working with Dr Martens to refine stores for future “Pop-ups”.

A successful branding and rebranding exercise - When the Dr. Martens boot first catapulted from a working-class essential to a counter-cultural icon back in the 1960s, the world was pre-internet, pre-MTV, pre-CD, pre-mp3s, pre-mobile phones...