Name and brand creation together with a winning strategy for Carnoisseur
High street car leasing success – A completely new way of selling cars entered the High Street with Strategic Retail Design’s striking new store for Carnoisseur. The concept was launched as a franchise business so it not only had to be visually arresting but extremely economic too. Leasing a car used to be the preserve of the fleet owners so the idea that anybody could now have a new car every three years with completely predictable costs had to be communicated clearly and quickly together with the price and choice advantages of a business not tied to a particular manufacturer.
Differentiation and sober excitement on a budget - In spite of the cost constraints the stores have unique purpose designed workstations and an avant garde interior designed to be eye-catching fun and memorable...
