Opportunities
Through a redesign, Sole Trader wanted to maximise Soled Out, its successful factory outlet arm, in the context of an increasingly sophisticated market sector.
This re-design was developed to maximize Soled Out’s position in the rapidly polarizing Factory Outlet market. |
Objectives
Re-translate and enliven the extremely successful factory outlet brand format.
Reflect footwear brand growth within the industry sector.
Encourage customers to reassess the Soled Out brand collection on a continuous basis.
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Outcome
The new store concept opened successfully interpreting the various brand personas.
Enabled further brand development, expansion and growth into ever larger site formats.
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