Opportunities
Develop Sole as a stand-alone upmarket brand within the Sole Trader portfolio.
Use store design as a strategic positioning tool.
Enable access to upmarket retail sites. |
Objectives
To broaden Sole Trader’s market share.
To create a separate and more refined brand, enabling the company to position itself alongside similar fashion sector retailers in the newly emerging Super Malls like Birmingham’s new Bullring Centre.
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Outcome
Several stores have been refitted to-date and are trading successfully, prompting further store development programme.
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