Opportunities
We researched the ‘branded’ department store direct mail market to establish a unique stance for Allders in this crowded arena.
Our findings helped re-position Allders direct mail stance and revitalised their
in-store presence. |
Objectives
Persuade existing customers to revisit the store after taking a fresh look; lapsed customers to give the Allders business another chance and non Allders customers to try out the store.
To present new-bought ranges in an exciting, modern and ‘easy-to-shop’ way. |
Outcome
Exceeded the 10-12% growth targets by nearly 7%.
Greater customer loyalty.
Succeeded, via the medium of focus groups, to establish that perceptions of the Allders business had changed. |
